Marketing is said to be an evergreen profession as well as a chance to be self-employed. One who attains the skills of marketing can make himself employable at any time and any place especially if he/she is a digital marketer because digital marketing is now at its peak as every small or big company makes use of digital marketing to hit the crowd.
It can be said that digital marketing has become a good source of earning at very low investments. Once you know how much money you can make from digital marketing, you will land up deciding to be a digital marketer. Digital marketing, online marketing etc. you can call anything but this type of marketing has itself become a big business these days. Companies are competing with each other in terms of their digital marketing tactics and strategies. As the usage of the internet has grown up massively since the past decade so does the idea of digital marketing has prospered.
What is Digital Marketing?
Digital Marketing is doing marketing over the web i.e online form where you can let people know about your presence in the market as well as convince them to buy the product. Digital marketing is nothing but marketing tactics and strategies delivered online on search engines, websites, apps, and other social media channels.
Who is a Digital Marketer?
In layman’s terms, it could be said that a digital marketer is the one who is responsible for using different social media platforms and channels to communicate about the business to the company as well as generate leads for the company. Digital marketer is responsible for bringing customers online by convincing them to purchase products from their business. A Digital marketer is not the only one who knows different channels to carry advertising campaigns on but a digital marketer is the one who can also do a good analysis of their digital marketing strategies i.e. he should be able to analyze the weaknesses and strengths of his digital marketing activity to know the pitfalls and areas of improvement to make their digital marketing more successful in the future.
What does a Digital Marketer do?
A digital marketer has a diverse role, he is the one who has multiple things to do to make its advertising campaign a hit in online marketing. A digital marketer has to go through a detailed analysis to know which advertising campaign will be successful and how it will be successful in online mode.
The works that a digital marketer does are:
- Create Brand awareness: The prime work of a digital marketer is to create brand awareness of the company and its product. Until and unless the customers are informed about the existence of the company they will not be able to make the purchases and the company will not be able to prosper in its business. Therefore, as a digital marketer one has to ensure that they plan their digital marketing campaign in such a way that it creates brand awareness.
- Do marketing analysis: Before bringing a marketing campaign on an online platform, a digital marketer does marketing analysis that what are the possible sources of doing digital marketing, how digital marketing will be prosperous. Digital Marketer usually focuses on different key performance indicators for each channel to know which channel will prove to be good for the campaign.
- Use web analytics tool: A digital marketer is supposed to have an understanding and knowledge of web analytics tools and new digital technologies that will help to create more traffic on the website or any other social media channel which they have used for carrying out a digital marketing campaign.
- SEO & SEM: A digital marketer is also responsible for creating content that attracts the targeted audience. Optimizing the content online through SEO and SEM and generating the crowd on the website is one of the most important roles of a digital marketer.
What all courses you can do to be a Digital Marketer?
- SEO & SEM
- Fundamentals of Digital Marketing
- Web analytics
- Inbound marketing
- Email marketing
- Facebook marketing
- Social Media Marketing
- Lead Conversion
- Content marketing
For a digital marketer, analysis is difficult but if he does it right then no one can stop him/her to be successful in the digital marketing field. If you want to be a digital marketer then you can register yourself at Poornatah where you will get access to digital marketing courses at affordable rates and with many other benefits such as virtual parties, internships. Certificate of excellence and much more. So hurry up and book your seat to be a digital marketer.